Advertising & Brand Management Speak Your Message to Your Audience. Consistently.
Advertising & Brand Management
Why you need it
Maybe your business is doing well, but you just can’t seem to move to the next level. Or maybe it feels like you’re treading water merely trying to survive. Chances are, the problem isn’t your product or service… it’s your marketing, branding or positioning.
You already know what you’re selling is great. Now let’s make sure customers know by developing a compelling, attention-grabbing message. More than that, let’s ensure that message gets to the right customers at the right time, pinpointing your exact audience so your money works harder while eliminating waste.
As small businesspersons ourselves, we know it’s never easy. Let us offer a fresh perspective and uncover new possibilities for growing your business.
How Inspired does it
Building a brand isn’t magic, it’s strategic. It’s about hard work, consistency and authenticity. It’s about finding what’s special about your brand and using that knowledge to spark interest and excitement in consumers.
It doesn’t matter what you’re selling or who you’re selling to. People respond to authenticity because they feel it in their guts. They understand they’re buying more than a product or service, they’re buying something with heritage that rings true and sincere dedication to quality. Oftentimes, they’re willing to pay more because of it.
We offer a full range of professional services to make that possible. And because we practice what we preach, we only recommend what we know is right for our clients. Some services are in-house, some are carefully sourced agencies who provide the best in their industry.
Going into this, I really wasn’t sure what to expect. I just thought you’d ask me a few questions about my business and if I had any ideas of what I wanted the logo to look like and that would be it, but that wasn’t it at all, it was much more. Right from the beginning the workbook you sent over was great, it really made me stop and think about what I wanted my business to be and realize that this was going to more than some fancy text and a random bit of clip art, but the actual brand for my shop moving forward! Loriah was great to work with throughout the process. She never failed to present me with many wonderful options (too many at times...lol) that made my decisions so much more difficult (in a good way). I truly wish I could have picked more than one!! Being colorblind, I was pretty willing to just hand the reigns over to her when we got to that part of the design because what I think I see vs what things really are can be questionable at times to say the least, but she again pulled me into the design process with her and we came up with a color palette that I think works very well. Needless to say I am extremely happy with the end result and I can’t wait to start using it for everything possible. I’ll actually be placing the order for my branding iron next week with new business cards to follow.
Handcrafted Custom Woodworking | Clarks Summit, PA