Branding & Logos for Small Businesses | Inspired Studio, LLC

Logos & Branding Refine and Leverage Your Identity

Richard Cordiner

Branding

Why you need it

Your brand is a living, breathing thing that fosters relationships with your customers and future customers. It’s their gut feeling about your business, how they feel after using your product or service, how they talk about your business.

According to Seth Godin, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

Your customers have a relationship with your brands, not necessarily with your products. If you take away a product, they will find another one. If you take away your brand, people will miss you.

How Inspired does it

​Visually capturing your identity is a difficult task. But for us, it’s a rewarding one.

Not all designers are equally skilled. There are countless reasons to hire a dedicated, thoughtful, strategically-minded professional for this important task. These days, virtually anyone with a computer can churn out a pretty but ultimately shallow design. We’ll draw upon years of experience to create a logo and visual identity that adds value to your business for the long term. Our true reward is when your logo resonates with customers and forges a unique bond with your brand.

So take this journey with the professionals at Inspired Design Studio to refine your message, target your ideal audience, and leverage your reinvigorated logo and identity package to market strategically and purposefully to your community.

Going into this, I really wasn’t sure what to expect. I just thought you’d ask me a few questions about my business and if I had any ideas of what I wanted the logo to look like and that would be it, but that wasn’t it at all, it was much more. Right from the beginning the workbook you sent over was great, it really made me stop and think about what I wanted my business to be and realize that this was going to more than some fancy text and a random bit of clip art, but the actual brand for my shop moving forward! Loriah was great to work with throughout the process. She never failed to present me with many wonderful options (too many at times...lol) that made my decisions so much more difficult (in a good way). I truly wish I could have picked more than one!! Being colorblind, I was pretty willing to just hand the reigns over to her when we got to that part of the design because what I think I see vs what things really are can be questionable at times to say the least, but she again pulled me into the design process with her and we came up with a color palette that I think works very well.  Needless to say I am extremely happy with the end result and I can’t wait to start using it for everything possible. I’ll actually be placing the order for my branding iron next week with new business cards to follow.

Joseph Miller

Handcrafted Custom Woodworking | Clarks Summit, PA