Contact | Scranton, Wilkes Barre, Clarks Summit, Montrose, Northeast PA

Square 1 Intensive

Benefits any business or organization who needs clarity on unique selling proposition, and a roadmap for brand design, messaging and positioning.

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An interview and brainstorming session designed to identify and define your business’ unique building blocks in which to build a strong, authentic brand upon.

You will go from miscommunication and disconnect with your ideal audience to a strong sense of brand identity through analysis, discovery, and definition. Results can be used internally as effectively as externally.

Small- to medium-sized businesses who have grown quickly or plateaued need to get back to their roots and reevaluate a platform to build a strong marketing campaign upon.

The Square 1 Intensive is a half-day meeting with Inspired representatives as well as key leaders and decision-makers of your business. Inspired representatives will lead the discussion, asking specific questions that will lead to solid answers.

The results will alleviate poor communication, internally and externally. It will clarify who you should market to, how you should communicate your message, and where your message will be heard. You will also receive tangible tools like logo files, a style guide, typography choices, and color pallets.

Through this process (and beyond) you will gain clarity on where your brand stands. You cannot get to where you want to go without knowing where you are. We’ll review and reveal areas where you are successful and what needs to improve, based upon your goals and ideal audience.

Your mission and vision statements may become clearer, your unique selling proposition and/or positioning statement will be written, your brand’s personality will be labeled, your ideal audience will be defined, and your brand visuals will be elevated.

Timeline: 1 half-day session with results within 1 week

INCLUDES: 

Square 1 Intensive Report:

  • Communications assessment
  • Positioning Statement/USP
  • Key image attributes/brand personality
  • Ideal audience(s)

Style guide (usage, fonts, colors)*

Creation of all logo file types*

Creation of logo in all color spaces*

In-person or video meeting

Email support

New ideas/perspectives

Suggestions for next steps

*Will be reviewed. If a logo is suggested/needed, they will be created from scratch in the Inspired Logo Design package. If logo is determined to be successful but the client lacks elements above, Inspired will create them.

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As creative problem solvers, we are committed to helping you achieve goals such as:

Creating more awareness of your business within your community (virtual or otherwise)

Having an accurate, effective, and quality representation of your brand that attracts loyal customers

Having a steady stream of ideal customers

Acquiring more time to do what you do best

Collaborating with reliable professionals

Getting a fresh, creative perspective of your business

Depending on an agency that will actively listen, understand, and become invested in the wellbeing of your business

Are you ready for an authentic and powerful brand identity backed by consistently cohesive visuals with the support of a marketing mentor?

Our Approach

LISTEN

We believe that entrepreneurs and CEOs have a fire in their belly and are in business for a purpose, and our purpose is to help them fulfill theirs effectively and beautifully.

  CONNECT

We believe that every client has a unique message to share with their unique audience. We believe that an authentic connection can be made through a strong and cohesive brand. The right messages, design, and visibility of the client all play important roles in not just telling their story, but selling it.

CREATE

We believe in our clients’ “why”—it gets us to the root of design, branding and messaging challenges finding the best ways to overcome them. Surface-level designs are not in our repertoire—strategic designs are a result of deep-rooted truths mixed with high-end skillsets.

MANAGE

We firmly believe in the creation of new ideas and captivating brand experiences through every point of interaction, producing real impact for our clients—with strategy, consistency, and strength.

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Our clients come from many different industries with many different challenges and goals. A few things are consistent:

They are passionately mission-driven—committed to doing what it takes to make their own kind of impact.

They are visionary! Their dreams will become a reality and they know "it takes a village." They want to stay in their leadership roles and appreciate the power of a winning collaboration.

They know the value of a strong brand—they've seen first-hand what works and what doesn't, and wants help maintaining consistency or wants to totally up-level.

 

 

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"With Maria and her team, it's like having in-house advertising/marketing/PR department(s) that I've always needed but couldn't imagine funding or creating. I simply let Maria know what I’m trying to accomplish and she finds a way to do it. We communicate as if she's in our offices and she comes to me with an awesome solution every time. Most important for me is that once we agree on the direction I don't have to think about it until I see the finished product, concept or ad."

JOSEPH FERRARIO | PRINCIPAL
Ferrario Real Estate Development | Scranton, PA

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