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A Business Case for Brand Management: Putting a Value on an Intangible Asset

Written by guest contributor: David P. Deitzer, Fixed Focus Consulting   As a former business owner of a Strategic Accounting Firm I’ve had the [...]

Three Ways to Promote Your Business for Free

Last year for Mother’s Day my 2-year-old gave me a morning glory seedling she grew with her teachers and classmates at daycare. The seedling [...]

I’m meant to help small business owners like you keep doing what you love

How are you holding up? I’ve been jumping between my home office chair and wherever my two toddlers summon me, every day, for more [...]

Inspired Studio wins Silver Award at the 2019 American Adverting Federation event

The Inspired Studio team was awarded a Silver Award at the 2019 American Advertising Awards Ceremony for our unique design of an original sales [...]

Love Never Fails: 5 Ways to Turn Business Bloopers into Better Client Relationships

Did you ever make a mistake in your business? Make the wrong decision on a tough call? Feel like you’ve let your client/customer down? [...]

If This, Then That: Entrepreneurial Word Problems With One Simple Solution

If there is only one you, then there is no one else exactly like you.   So…   If your business is a reflection [...]

Four Ways Better Branding Will Scale Your Manufacturing Business in 2020

It’s not good enough to just have nice packaging design anymore, it has to WORK. Surface-level thinking yields surface-level results, so if you’re looking [...]

Extra Toasty or Extra Profits? 🤔

So many questions ran through my head as I filled snack bag for my daughters with little orange squares. It was the only FAMILY [...]

I’m giving you permission to GO PSYCHO!

Seriously. It’s good for business! As entrepreneurs we’ve all been there, the sleepless nights and stress-induced ulcers. Fortunately, I’m not talking about that kind [...]

What is an Inspired Brand?

If you google the definition of “brand” you’ll likely find a googillion (you’re right, I made that up) articles about how it’s so hard [...]