Did you ever make a mistake in your business? Make the wrong decision on a tough call? Feel like you’ve let your client/customer down? Whether it costs you big, or nothing at all… man, it hurts. I love what I do, I appreciate my clients, I pride myself on building strong relationships with them. So when I mess up, I feel a little bit heartbroken. I’m embarrassed, regretful, and feel loads of guilt. I just want to make it right.
I always say that there aren’t really “challenges” in business. I like to call them “opportunities” for improvement. And when I fail, I want to do better next time. I want to learn from my mistakes and hope to only make them once. I remember to give myself grace, forgive myself, and make adjustments in the day-to-day routines that will help us do better.
When you’re in business, it’s easy to get buried in a to-do list of a million little tasks: operations, management, finances, taking out the garbage, etc. It’s easy to push customer/client relations to the back burner.
But from our perspective, you need to keep the flame burning. Improving the relationship between your business and your customers should never stop. At Inspired, we are not only conscious of our relationship with our clients, but we also spend plenty of time thinking about the relationship between our clients and their clients. And this is what we’ve learned:
A business/consumer relationship is a lot like any other. It needs tender love and care. It really doesn’t matter what industry you’re in—whether you are B-to-B or B-to-C, whether you’re selling a product or consulting, whether your services are 100% automated or one-on-one. Ultimately, you’re selling to a free-willed human being, and they can choose to shop somewhere else. In fact, there are a LOT of other places they can shop.
With Valentine’s Day approaching, I challenge you as a business owner to court your clients again. Really pay attention to them, spend more time listening to their worries and fears, and open yourself up to the idea of having a stronger relationship with them.
We’re giving the concept of love languages a twist—use these five guidelines in your business to improve your relationship with your customers: ✔️ Words of affirmation, ✔️ Quality time, ✔️ Receiving gifts, ✔️ Acts of service, and ✔️ Physical touch.
What can you do to build a better relationship with your clients?
🖤 Customers want to feel appreciated. How can you go the extra mile to tell them how much their business means to yours? Show ’em some love!
🖤 Customers need to know, like, and trust you. What can you do to increase real presence, authenticity and trustworthiness?
🖤 Customers should know what they can expect from working with you. What can you do to let them know you’ll take good care of them, and how can you promise to do that?
Each of these can be applied in many ways in many areas of your business. Get creative, talk to your team, and make it a priority to enact at least one small way of improving your relationships with your buyers. TODAY.
We appreciate you. Your time, your trust, your willingness to get creative with us. Thank you for reading to the end! We have a special gift for you!
✒️Click here for a free guide with real examples of how to incorporate love languages into your business—quickly, easily, and with a lot of meaning.
As your relationship with your customer base grows, so will your brand. Listen to them. Learn from them. Evolve with them. Fall in love with your business again.
🖤 Maria Conigliaro Traino